Why Project OTY

Today, we live in a world where information flows and our lives are impacted at a far greater pace than any point in history.

Our visibility to what is going on around the world has never been more transparent. Our feelings, thoughts, and emotions have never been more tested.

Currently, we fail to consistently teach humans how to simply be a good human, be a leader in their life, and how to play the game of life in a world that changes constantly.

When we lack organization, critical thinking, and consistency, we end up with unpredictable results. We end up with either chaos or rigidity. Both lead to a global mental health crisis.

Look around... as humans, we have never experienced more anxiety, fear, and chaos in our lives. We owe it to ourselves and those around us to build the type of world that we all want to live in. A world that feels safe, happy, and peaceful.

Long term systemic change starts with developing personal leadership skills, vision, and personal accountability. It starts with understanding what being a “good human” means.

It starts with YOU. It is that simple.

Welcome to Project OTY!

Ready to be the leader in your life?
Ready to achieve success beyond what you ever imagined possible?

About Jeff Otis

Jeff is a dad, husband, leader, educator, visionary, author, coach, mentor and friend to many.

Hi, I’m Jeff Otis.

I believe we’re living in the most transformative time in the history of this world and that our society is currently at a culture cross-road with two paths forward – the path of fear, control and isolation; or the path of self-awareness, accountability and connection.

Our visibility to what is going on around the world has never been more transparent while our ability to manage our own emotions, feelings and thoughts have never been more tested.

I’m a 50 year-old dad, a business leader, an author, a coach, a mentor and a friend to many. I grew up in a loving family, participated in athletics and was fortunate to be surrounded by strong mentors, coaches and peers my entire life.

I spent over 15 years in the employment staffing industry and built sales and service teams around the country. During that time, I interviewed over 12,000 applicants and had over 20,000 employees reporting to me directly or indirectly. Lots of people time.

I then spent 14 years in the online marketing world leading two companies to be ranked as “Inc 5,000 Fastest Growing” private companies. I’ve helped lead all 3 companies to being voted a Best Company to Work for.

I’ve had conversations with over 180,000 business leaders around the country in just about every industry imaginable and have spent 1,000’s of hours studying and training in the areas of sales, self-awareness, human behavior, neuro-marketing, leadership and personal growth.

I believe that the future of our world depends on our ability to empower the coming generations to be the leader in their lives and that it’s up to all of us (regardless of age) to create a global culture of personal accountability.

I believe that the curriculum and process that makes up the core of Project OTY is the foundation for teaching the coming generations how to manage life and specifically, how to define what success means to them.

I invite you to check it out and share it with others. I challenge you to go through the exercises yourself. Once done, I believe you’ll find yourself on the path to quickly achieving more than you ever imagined as possible.

If you have feedback, I’d love to hear it. As we continue to learn, this project will continue to evolve.

Create Your World!
Lead with Confidence!

Jeff Otis

"Jeff's unique strength is understanding the true motivations behind why people behave and do what they do. He can tailor strategy and steps to help them achieve what they may not have perceived as possible."


Katy Robinson - Teacher

Katy Robinson - Teacher

Katie Robinson, a teacher at Beaverton High School in Beaverton, Oregon shares her thoughts on Project OTY. Project OTY is a process that t...

Dr. Anne Erwin - Principal

Dr. Anne Erwin - Principal

Dr. Anne Erwin, the principal at Beaverton High School in Beaverton, Oregon shares her thoughts on Project OTY. Project OTY is a process an...

Project OTY - Impact on Schools

Project OTY - Impact on Schools

Project OTY helps teachers connect with students. Project OTY provides teachers with a framework to have the type of conversations they wan...

Project OTY - Impact on Organizations

Project OTY - Impact on Organizations

Project OTY helps leaders to lead with confidence. Project OTY allows a leader to have emotionally intelligent conversations with those tha...

Contact Us

This project and company has evolved since day one through positive connection after positive connection. We look forward to connecting with you.